First of all, Vinny Campos is an Aditive fan and it was one of the first rock bands he worked with.
We created a site based on the subject matter cars, which always involved the band, and its famous fuel pump. Entering the site, a 3D oil can falls, the user clicks and the can invades the screen as if the user was sucked inside Aditive’s world. (The 3D animation was made by Carlos Vilela)
When entering the site, the user walks through floating islands (Avatar style, but way before James Cameron’s islands) that, when changing the page, explode bringing the new content.